BIOLOGICALLY APPROPRIATE - A NEW CLASS OF PET FOOD

THE BIOLOGICALLY APPROPRIATE CONCEPT IS SIMPLE: MIRROR THE BALANCE AND VARIETY OF FOODS THAT DOGS AND CATS WOULD CONSUME IN THEIR NATURAL ENVIRONMENT AND FOR WHICH THEY ARE EVOLVED.

Dogs and cats evolved as hunters — the structure of their teeth, jaws and digestive system scientifically classifies them as carnivores, adapted to a meat-based diet that’s rich in animal protein and fat.

Yet witness the current trend of ‘holistic’ pet foods that are largely grain-based, contain little meat or protein, exceed 40% carbohydrates, and feature fashionable ingredients — more often for their consumer appeal than for any nutritional benefit to dogs or cats.

BIOLOGICALLY APPROPRIATE ORIJEN IS UNIQUELY DIFFERENT FROM TODAY’S CONVENTIONAL DRY DOG AND CAT FOODS

Protein-rich, carbohydrate-limited and grain-free, ORIJEN features the highest fresh meat inclusions of any dry dog or cat food, at the same time excluding many conventional pet food ingredients — such as inappropriate high-glycemic cereal grains and vegetable proteins that simply are not present in the natural diet.

To mirror the natural diet, ORIJEN also features a diversity of meats including fresh, free-run chicken and turkey, fresh whole eggs, fresh free-range red meats and fresh saltwater and freshwater fish — all in a Biologically Appropriate ratio of 80 percent meat, 20 percent fruits and vegetables, and zero grain (80.20.0).

By mirroring the foods that dogs and cats evolved to eat, Biologically Appropriate ORIJEN nourishes as Mother Nature intended, resulting in the peak health and happiness of your cherished dog or cat, as well as your peace of  mind.